At Redhorse, we provide not just gear, but the courage to confront the unknown
May your tackle box overflow with stories, not just catches.
About Us
I. Origin Story
“When the Storm Extinguished the Light, Fishing Became the Anchor of Redemption”
In 2019, the global pandemic plunged the sports training industry into a bitter winter. Mr. Redhorse, the founder—a lifelong athlete with 20 years of dedication to sports education and four thriving training schools—faced the collapse of both his career and spirit. In a moment of near-desperation, he picked up his dusty fishing rod and walked to the lakeside.
“The ripples on the water dissolved his anxiety; the tug of a bite reignited his pulse.” The challenge of fishing and the raw power of nature rekindled his hunger for life. Thus, Redhorse Fishing Gear was born—crafting exceptional equipment to pass the “hope within despair” to anglers worldwide.
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II. Brand Mission
“Every Cast, an Encounter with the Extraordinary”
We understand deeply: the allure of fishing begins with mastering technique and culminates in trust in your gear.
✅ Cost-Effectiveness: No overpricing—crafting tackle with industrial-grade standards for unmatched durability.
✅ Functionality First: From detecting a nibble 1cm underwater to the ergonomic curves of the grip, it’s the details that fuel your conquest.
✅ Spreading Joy: Empowering beginners to fish without fear of lost catches, enabling veterans to push their limits, and filling every journey with heart-pounding moments.
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III.Core Values
“Reverence for Nature, Uncompromising Experience, Shared Future”
🌱 Reverence for Nature
·Sustainable Design: Using recyclable materials to reduce industrial pollution, with 1% of every order donated to ecological restoration.
·Catch-and-Release Initiative: Partnering with anglers worldwide, we’ve released over 500,000 juvenile fish into resource-depleted waters.
🎣 Uncompromising Experience
·Brutal Testing Commitment: All products undergo salt spray, impact, and fatigue testing, with all data publicly disclosed.
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IV.Walking With You
“This is not a one-way transaction, but a shared passion we pursue together.”
🤝 Community Co-creation
·Submit your fishing tips or stories to [hongma@aredhorse.com]—if featured on our official social media, you’ll receive a 10% off shopping voucher!
🌍Global Anglers Initiative
·Join our Membership Club to unlock exclusive access to events like product launches, holiday celebrations, special promotions, and anglers' forums.
Facebook Group: https://www.facebook.com/share/g/193dRpDWk9/
Whatsapp Group：https://chat.whatsapp.com/HM7kSLSDecb0QSGJekslwl
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